Samsung target Xiaomi in india

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The company is tried with Samsung with 23.5 percent share of the India smartphone market. This is truoubling for Samsung as it has long been the domainant player in the country. It may only be a matter of time before Xiaomi overtakes Samsung in India.

Samsung vs Xiaomi

Xiaomi has primarily been successful in the Indian market for its value for money budget samartphone. Xiaomi continues to offer handset with specs that Samsung's 3x expancive Galaxy device can't best.

Since the bulk of sales in the Indian market are concentrated in the affordable segment, Xiaomi has quickly caught up with Samsung. What's more impressive is that Xiaomi has been able to achive this level of success without focing a lot on offline sales.

According to a new report, Samsung is going to stegthen its Galaxy J and Galaxy ON series handset in India. It may be planning aggressive model launcheds in the Rs. 8000($123) to Rs.15000($230) range. The new models will directly target some of Xiaomi's best selling models and will match them on pricing.

Samsung is also going to leverage its strong position it the country's retail market by offering a 2-3 percent higher their credit period to 45 days from 30-35  days.

Samsung is also expected to revamp its mobile business team in India as it gears to make a decisive push against Xiaomi in this key market. Whether or not this will work remains to be seen.

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